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Service Support in Focus 2026


Support is no longer just a service function—it is becoming a strategic player that drives business value, customer experience, and innovation. At Service & Support in Focus 2026, the industry will come together to explore the next steps in the transformation.

For three decades, the conference has been Sweden's leading arena for inspiration, knowledge, and networking in service and support. Here, those of us who work with supporting digital services—in both the private and public sectors—meet to share experiences, make new contacts, and develop our skills.

This year's theme is "From service function to strategic player." Through inspiring lectures, real-life case studies, and meetings with experts, you will gain insights into how support can grow from solving problems in the background to taking a central role in the future of the organization.

This is the conference for those who want to stay ahead of the curve, understand the latest trends, and be part of the future of service and support. Of course, Synerity also Synerity there together with our partner HaloITSM.

The conference is aimed at anyone who works with supporting digital services in both the private and public sectors.

Read more and register here

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January 28th

Zendesk Trends 26